Twickenham X Zedible
Zedible teams up with Twickenham Experience to help Twickenham Stadium navigate towards a low carbon future.
Climate Tech platform Zedible, has announced its first major project with Twickenham Experience Limited (The Joint venture with the Rugby Football Union and Compass Group) who operate the Hospitality & Conferencing at Twickenham Stadium n. The initiative sees Zedible work with Twickenham Stadium in their carbon reduction strategy and journey towards Net Zero.
Zedible, the climate tech platform, started by experienced hospitality operators Ed Brown and Griff Holland, was founded on the predication that the main focus of any carbon reduction strategy within hospitality must be focused on the ingredients it buys. The logic being that up to 90% of the sector's carbon footprint is driven by the ingredients it serves, the carbon is literally on the plate.
Zedible will specifically be looking to help Twickenham Stadium to reduce their Scope 3 emissions from all food and drink purchased.
Co-founder Griff Holland said “we couldn’t have hoped for a better first client than Twickenham Experience. Their alignment with our mission of helping decarbonise the hospitality sector is incredible and we have already seen their genuine commitment and enthusiasm in being an industry leader in a low carbon future.
Nils Bruade, Managing Director of Twickenham Experience Ltd said, “I’ve known Ed and Griff for a long time and when they approached us with their operator focused approach to carbon reduction we knew that they would be a great fit for the venue. The way Zedible brings together a carbon, commercial and consumer lens into the same conversation is absolutely key in us navigating towards becoming Net Zero.
Zedible co-founder Ed Brown finished by saying “in the first month of working with Twickenham we have established a scope three emission base level, have reflected back to the team how all the good work they are doing in and around carbon reduction is actually manifesting in their carbon intensity figures and are now looking forward to how we can help Thomas Rhodes (Executive Chef) and his team further move the dial in carbon reduction whilst in many instances improving margin and maintaining guest experience. Win Win Win”